Our Core Values
1. Faith First
We honour Jesus Christ in everything we do; through our brand, our message, and our mission. Our identity is found in the Cross before anything else.
2. Integrity Always
We lead with honesty, transparency, and authenticity in how we build, who we serve, and what we stand for.
3. Excellence in Craft
Whether it’s apparel, branding, or message; we strive for high standards that reflect our passion, attention to detail, and commitment to quality.
4. Community Over Competition
We build up others, not tear them down. Our brand encourages unity, support, and encouragement both on and off the ice.
5. Bold Witness
We are unashamed of the Gospel and aim to be a light in Hockey culture. Every stitch is a statement, and every product is an opportunity to share our faith.
6. Purpose-Driven Passion
We don’t just create apparel, we champion a cause. Every design, drop, and initiative is intentional and connected to a greater Kingdom purpose.
7. Growth Through Grit
We believe in resilience, hustle, and continual growth; physically, mentally, and spiritually. Faith doesn’t mean ease, but it does mean we never go alone.
Our Vision
We exist to glorify Christ through apparel, community, and the game of hockey.
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Our vision for Cross-Bar is to create a bold, faith-driven brand that brings people closer to Jesus. Through every piece of apparel, we aim to give believers a powerful way to profess their faith unapologetically, not just as a statement of style, but as a spark of inspiration for others to seek truth, love, and hope in Christ.
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We believe faith was never meant to be lived alone. True transformation happens in community. A community rooted in Christ and united by purpose. Our vision is to see a movement grow from Cross-Bar, where believers boldly stand together, encouraging one another, and drawing others in.
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We want this to be more than just a brand; we want it to be a thriving, Christ-centred community where people rally around a common mission: to live out their faith, to lift each other up, and to make Jesus known through every aspect of life, including the game we love.
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Hebrews 10:24–25 (NIV)
"And let us consider how we may spur one another on toward love and good deeds, not giving up meeting together, as some are in the habit of doing, but encouraging one another — and all the more as you see the Day approaching.”
In a world where hockey has often lost its deeper meaning, we see an opportunity to restore what truly matters: purpose, humility, and faith. The culture surrounding the sport has often adopted a worldly view of success, identity, and worth, but it's missing the most important piece: Jesus.
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We are committed to breaking the financial barriers that keep thousands of families from experiencing the game we love. From equipment to registration fees, the cost of hockey has become a wall, and we want to tear it down. Through partnerships, outreach, and community support, we aim to make hockey accessible to all; especially those who need it most.
This is more than a brand.
It’s a movement.
It’s a ministry.
It’s hockey, redefined through Christ.